September 2025 - Don't Stop Us Now

Strategy, AI & Human Judgement – Ross Dawson

September 23, 2025September 25, 2025
by Claire

This week we explore how AI is transforming the way we approach and develop strategy – not just in boardrooms, but in so many of the myriad of decisions businesses and leaders need to make almost daily.

Our guest is Ross Dawson, a globally recognised futurist, keynote speaker, and strategy advisor. Ross is the bestselling author of ‘Thriving on Overload’ and founder of the Humans + AI community. Ross’s clients around the globe have included Google, Microsoft, American Express and Procter & Gamble.

Ross’s work today is focused on what AI can do to augment and support humans in a positive, value-adding way. He neatly combines both the big-picture vision of a futurist and the practical insights of someone experimenting with these tools daily.

What struck us most about this conversation was Ross’s articulation of how AI can be used across four distinct domains of strategy and how he’s observed few organisations have sharp clarity on each of these distinct and important elements. He also shares how AI is prompting forward thinking leaders to think about their strategy development and decision processes in different ways now AI can be injected into the process.

In our conversation, you’ll also hear Ross share:

The technique Ross learned from Nvidia’s CEO for optimising AI outputs using multiple models
Practical examples of AI being used in boardrooms including a unique conversation ‘monitor’
The 2 most important human skills Ross believes we all need in an AI-augmented world, and . . .
How threatened entry-level jobs can be completely reimagined to create value for both the individual and the business.

This is a thought-provoking exploration of how humans and AI can work together to create better strategies and better outcomes, so enjoy this episode with the forward-thinking Ross Dawson.

Useful Links

Ross Dawson’s website

Humans + AI Community

Ross’s book – Thriving on Overload

Interview

Ahead of the AI Curve – Jim Lecinski

September 8, 2025September 9, 2025
by Claire

Imagine you’re a marketing professor who saw the AI revolution coming years before ChatGPT hit the scene, wrote the definitive book on AI marketing in 2021, and now find yourself at the epicentre of one of the most dramatic transformations in history.

This is the very position this week’s guest, Jim Lecinski, finds himself in. Jim is a Clinical Professor of Marketing at Northwestern University’s prestigious Kellogg School of Management, where he teaches AI in Marketing and has won Professor of the Year.

Adding to Jim’s canny foresight is his prior, 13-year career as a VP at Google. As a result, Jim brings both the practitioner’s real-world experience and the academic’s analytical rigour to one of the most important questions facing leaders and marketers today: how do you harness AI not just for efficiency gains, but for genuine competitive advantage and growth?

In our conversation, you’ll also hear about:

Jim’s 2×2 framework for thinking strategically about AI applications in marketing
Use-case examples from brands such as Coca-Cola, Starbucks, and IKEA where AI is used to revolutionise everything from creative development to customer service
Why businesses need to prepare for the shift from search engine optimisation (SEO) to “generative engine optimisation” (GEO), and what that means practically
The emerging world of AI agents and how this will fundamentally change how we all shop, and
Jim’s essential learning resources for those who want to stay ahead of the curve.

We loved the way Jim shares his own wisdom and insights as well as sharing many examples of what market leaders are actually doing with AI.

We know you’ll enjoy this conversation with the whip-smart professor who saw the AI future ahead of the crowd.

Useful Links

Jim Lecinski on LinkedIn

AI Marketing Association

Marketing AI Institute

Andrew Ng’s AI for Everyone course on Coursera