This week we explore how AI is reshaping all things marketing with Emma Wharton Love, co-founder of UK-based Spark AI. 

Emma helps creative agencies and in-house teams navigate the AI era, and her unique background includes helping the entire UK House of Commons transition to hybrid working during Covid.

That experience taught Emma something crucial that we explore in this episode, successful AI deployment isn’t really about the technology, it’s about people and change management. 

We also probe one of the most sensitive areas for the marketing services industry, how AI is impacting the creative process itself. We also explore what AI video means for advertising and how it may result in a much bigger pool of advertisers in future.

During this great conversation you’ll also discover:

• What to avoid when starting out on the AI pathway
• The value of synthetic market research (and what it is)
• Where Emma believes the biggest gains for agencies lie 
• How she thinks about AI’s future role in marketing creativity, and 
• The one mindset Emma believes is essential for AI success.

Whether you’re in marketing or not, Emma’s approach to managing AI transformation offers valuable lessons for any professional or business trying to harness this technology thoughtfully.

 

 

Useful Links

Spark AI website

Emma Wharton Love on LinkedIn