Skip to content
Don't Stop Us Now
  • Home
  • About
  • Blog
  • Keynotes
  • Contact
Site Search
Interview

Passionate about Stories and Play – Anna Rafferty

  • August 9, 2023August 9, 2023
  • by Claire

Our guest on the show this week is Anna Rafferty who runs a global team of more than a thousand people at Lego, the company with play at the heart of its DNA. 

Based in London, Anna and her large team oversee Lego’s consumer relationships including digital and social engagement, apps, websites, memberships, magazines, community management, digital safety, and events. Phew! 

 Anna’s had a remarkable career journey starting out of university with early dotcom ‘rocket ship’ Last Minute.com, where she worked for one of our former guests, Martha Lane Fox.

Her career has also seen her work with Penguin Books, the BBC and blockbuster author JK Rowling’s company, Pottermore. To this day she retains her links to the publishing world as Chair of the Women’s Prize for Fiction. Suffice to say, Anna is one busy woman! 

In this episode you’ll hear how:

  • She had a career epiphany at 23 years of age
  • What working for author JK Rowling was like
  • How one question helped her deal with overwhelm; and  
  • The 3 behaviours that Lego values most in its leaders.

Anna’s worked with some truly amazing brands and organisations in her career to date so we think you’ll love hearing more about her impressive journey. Enjoy this episode with the passionate and playful Anna Rafferty.  

Links

www.Lego.com

Women’s Prize for Fiction

Anna on LinkedIn

Anna’s current top ‘Must read’ books: 

Books recommended by Anna in her own words: 

In no particular order:

Moll Flanders by Daniel Defoe – the original mistress of reinvention and the cat who had nine lives.

Warrior Queens and Quiet Revolutionaries by Kate Mosse – an encyclopaedia of incredible women from history who you should know but probably don’t.

The Power by Naomi Alderman – winner of the 2017 Women’s Prize for Fiction, presenting an alternative universe in which there’s a new physical dominance in town.

Star of the Sea by Joseph O’Connor – compulsive thriller set in the height of the Irish famine and depicting a true story from the area where my mother is from. Think Titanic crossed with Agatha Christie crossed with Dickens.

Trespasses – Louise Kennedy – Waterstones calls it “A blistering account of encroaching violence and fractured loyalties in 1970’s Belfast” and I couldn’t put it better except to add that it’s darkly funny and full of love of all kinds – romantic, maternal, fraternal, platonic. So good

The Book of Form and Emptiness by Zen Buddhist priest Ruth Ozeki – The perfect summer read, so original and funny and sweet and loving and clever and magical and sad – a must-read!

The Silence of the Girls by Pat Barker – absolutely compulsive, beautiful and horrifying retelling of the siege of Troy.

Life after Life by Kate Atkinson – like nothing else ever and will blow your minds.  

Auntie Mame by Patrick Dennis – my go-to funny comfort read.

As a bonus – I would add that, honestly, every book long listed for the Women’s Prize for Fiction every year is excellent; from Circe to Hamnet to Piranesi to Salt Lick and so on. I am biased but please let me offer this gift to you: read these books.

Finally here’s our interview with Martha Lane Fox, Co-Founder of Lastminute.com, the first company Anna worked for.

Interview

Heidi Hackemer – On Navigating the Worst

  • April 27, 2021June 1, 2021
  • by Claire

We have a very special episode this week because we’re sharing the vulnerable story of how one of our guests was subsequently fired from a high profile role in the US and how she navigated her way through the dark times that followed.  

That guest is Heidi Hackemer and what she shares in this episode is so generous and valuable for all of us to hear; after all nothing is permanent and plans fall over on a regular basis. 

Heidi is a leading creative who had her own brand agency in New York and also headed up the Creative Studio at the philanthropic Chan Zuckerberg Initiative (CZI) in California. 

Not long after our first conversation with Heidi in July 2018 things went wrong, very wrong. Heidi was fired from CZI and not only that,  when she got back to New York, she had to close her brand strategy agency, W&W too. We learnt about this because Heidi wrote an extremely brave and vulnerable article on Medium (link below) describing what had happened and how low she was feeling.

Admiring her generous honesty, we reached out to her just as COVID was taking hold everywhere round the world last year. Heidi agreed to speak with us.

After our conversation, we made a decision not to publish the interview last year, as it just felt too raw. With Heidi’s permission, we’ve all agreed that now is the right time to share the story she has been so generous in sharing with us. She’s well and truly bounced back from the lows she describes and is now the Executive Creative Director for North America at the booming global company, Oatly. 

In this episode Heidi shares: 

  • How, after being fired, she initially couldn’t stop worrying about money
  • Her advice for others who lose their jobs
  • Heidi’s generous sharing of all the things she did to pull herself out of depression and bounce back, 
  • And the inspiring reason she shared her extraordinary piece on Medium

Even if you are securely employed right now, we really recommend you listen to this unique conversation. And if you know someone who’s lost their job make sure they listen to this too! They’ll thank you later. 

Enjoy this episode with the generous, and very thoughtful, Heidi Hackemer …

 

 

Useful Links

Our first conversation with Heidi in July 2018

Medium article that prompted this second interview

Heidi on LinkedIn

Heidi on Twitter

Heidi on Instagram

Oatly website

Future Proof Me Mini Episode

Future Proof Me – Is Fear Holding You Back?

  • September 15, 2020September 15, 2020
  • by Claire

This week’s future-proofing mini episode is all about how to take action even when you feel unsure, nervous or afraid. 

The advice and observations of one of our earliest guests, investment banker and Chair of numerous tech startups, Lindley Edwards, is really valuable on this topic. Particularly in this time of COVID, learning how to manage our fears, nerves and worries is an important skill. 

It’s a skill we all need to continue to practise because it’s completely normal for all of us to feel fear at times, if not often, at work. But fear can hold us back from growing and learning if we don’t practise taking action despite some nerves or fear. 

Lindley has a great way of contextualising this very human experience which we think you’ll find really helpful. You are not alone. 

Enjoy this mini episode …. 

 

 

Links

Listen to our full interview with Lindley Edwards

Interview

Brukty Tigabu – Changing African Kids Lives With TV

  • July 16, 2019
  • by admin

Our guest this week is one of the most determined and resilient people we’ve ever met. For the past 14 years she’s been on a mission to improve education for millions of children in Ethiopia encountering challenges on almost every front. We’re talking about the amazing Brukty Tigabu.

At the age of 10, Brukty took on the role of head of her household after her mother became very ill. She found a way to make ends meet by selling vegetables from their garden in the market. She credits this time in her life with giving her the basic business and survival skills that helped her get where she is today. 

And where you find this former school teacher today, is running the social enterprise she co-founded called Whiz Kids Workshop. It creates educational media programs – including 3 internationally awarded television series for children in Ethiopia. For the past 14 years Whiz Kids Workshop has inspired a generation of young children in Ethiopia with their most famous and loved program, the puppet based educational TV show called Tsehai Loves Learning. They’ve also published over 100 books in 7 languages, produced radio programs, DVDs and teacher training – all to improve literacy, health education, gender equality and early childhood education. 

Brukty has won many accolades for her work including the World Economic Forum’s “Outstanding Social Entrepreneur of the year 2018”, Fast Company’s ‘Most Creative People in Business’ 2012 and the Rolex Young Laureate Award in 2008.

In this episode you’ll learn:

  • How Brukty found her life’s purpose to enrich the lives of children and teens in Ethiopia and beyond
  • What it’s like being a woman running a business in Ethiopia (seriously hard)
  • How she pushes through fear
  • Why she found herself not being able to get out of bed and how she got herself going again.

Please enjoy this episode with the incredible Brukty Tigabu.

 

Links

Whiz Kids Workshop Website

Tibeb Girls website  

Brukty on Instagram

Brukty on Facebook

Brukty on Linkedin

Great YT video explaining Tsehai Loves Learning 

Podcast: Play in new window | Download (Duration: 34:03 — 31.3MB) | Embed

Subscribe: Apple Podcasts | RSS

Recent Posts

  • The CEO Power AI User – Joseph Lyons
  • Your Job, Redesigned – Helena Turpin
  • AI Agent Landscape Decoded – Claire & Greta
  • AI on the Org Chart – Patrick Forth
  • What Happens When AI Agents Do Your Shopping – Katja Forbes

Recent Comments

    Archives

    • May 2026
    • April 2026
    • March 2026
    • February 2026
    • January 2026
    • December 2025
    • October 2025
    • September 2025
    • August 2025
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018

    Categories

    • Blog
    • Bonus Episode
    • Future Proof Me Mini Episode
    • How To Episode
    • Interview
    • Jam
    • Top Tips
    • Trailer
    • Uncategorized
    • What Is Episode

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Listen to the Don't Stop Us Now! Podcast:

    Apple Podcasts

    Stitcher

    Soundcloud

    Spotify

    Copyright 2023 © Full Potential Labs Privacy | Terms

    Privacy | Terms

    DON'T MISS OUT!

    Sign Up