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Future Proof Me Mini Episode

Future Proof Me – Citizen Branding

  • July 27, 2021
  • by Claire

This week’s mini episode features a global branding and design icon talking about the renewed power branding has in today’s ‘social’ world to create change-making movements. 

When we invited the designer, author and podcaster, Debbie Millman, on the show last year she talked about how branding has evolved in the past decade and how the power has shifted to us as consumers and citizens. She explained it in a historical context that really stuck with us and we thought it was so important, we wanted to share it with you again.

Debbie is a global authority on brands, as well as creating them, she co-created and teaches a Masters in Branding at New York’s famed School of Visual Arts.

Understanding how branding, as well as content, has been democratised and how it can be harnessed for good and even turned into social movements is important; not just for future proofing our careers but also for future proofing our planet as well. 

On that note, sit back, pretend you’re in NYC and drink in Debbie’s wise words now! 

 

Useful Links

https://www.debbiemillman.com/

Debbie’s TED talk – How Symbols and Brands Shape our Humanity

Society 6 Debbie Millman – various designs by Debbie that you can buy

How to Build Your Personal Brand – A Course with Debbie Millman

The Art of the Story – Creating Visual Narratives

Debbie’s reading list

Interview

Sophia Athas – 20-Something Founder and Creative Trendsetter

  • October 20, 2020October 21, 2020
  • by Claire

Brought to you by Microsoft’s The New Next 

 

We’re excited to introduce you to the youngest woman we’ve had on the show to date. But age isn’t the reason we’re happy for you to meet 27 year old Sophia Athas.  

Sophia is the self-taught, entrepreneurial founder of a thriving new-age creative agency called Hatrik House. 

Sophia’s business started out simply as a creative outlet and side hustle for when she was studying law at university. In the years that followed, Sophia realised she had the makings of a business as her work on social media attracted attention and turned her into a brand influencer in her own right.  

Hatrik House has now grown to become a fully fledged agency focusing on social media and content with a talented team of women helping service a whole host of brands.  

And full disclosure here, we were so impressed with Hatrik’s work when we saw one of their clients on Instagram, we hired her ourselves about two years ago!

In that time we’ve watched as Sophia’s business has grown and admired how she continues to navigate all the challenges that come with leading a fast growing business as a young woman.  

In this episode you’ll hear:

  • Sophia’s experiences of being taken seriously (or not) as a female boss in her 20’s
  • What she believes have been the most important factors in running her business
  • How she thinks COVID will affect both digital and real-life experiences going forward
  • And, her advice if you’re thinking of setting up a side hustle.

Without further ado, here’s our conversation with the composed and creative Sophia Athas. 

 


Links

Sophia on Instagram

Hatrik House website

Hatrik House on Instagram

 

Interview

Debbie Millman – Brave Heart, Big Life

  • September 8, 2020
  • by Claire

We have such a treat for you this week with the truly multi-talented and globally respected Debbie Millman. 

Debbie is a designer, author, educator, artist, brand expert and host of one of the world’s longest running and highly respected podcasts, Design Matters. 

Named one of the most creative people in business by Fast Company and one of the most influential designers working today by Graphic Design USA, Debbie has also written six books, her artwork has been exhibited in numerous galleries, and she co-founded the world’s first Masters in Branding.

She’s also one of the most authentic and thoughtful people we’ve met. 

From difficult and traumatic beginnings, Debbie has gone on to have a stellar career.

She was President of Sterling Brands for 20 years and grew the company from 15 people to 150 before selling the business.  She’s created many many iconic household brands that you see in stores today, including for Haagen-Dazs,  Burger King, 7Up, and Star Wars merchandise. 

In this episode you’ll learn: 

  • How the worst day of Debbie’s life ended up being probably the most important day of her life,
  • Why she feels branding is one of the most significant disciplines in our culture and lives today,
  • Her advice about developing self esteem; and 
  • What’s she’s learnt from over 500 podcast interviews with some incredible guests.

Enjoy this episode with the insightful and inspiring Debbie Millman

 

Useful Links

https://www.debbiemillman.com/

Debbie’s TED talk – How Symbols and Brands Shape our Humanity

Society 6 Debbie Millman – various designs by Debbie that you can buy

How to Build Your Personal Brand – A Course with Debbie Millman

The Art of the Story – Creating Visual Narratives

Debbie’s reading list

Futurists Debbie mentions:

Faith Popcorn

William Gordon’s books

 

Photography credit: John Madere Photography

 

 

 

 

 

 

 

 

 

 

 

Cecilia Tham in Makers of Barcelona co-working space next to 3D printer Interview

Cecilia Tham – Predicting the Future

  • February 11, 2020
  • by Claire

If you’ve ever wondered about what we’ll all be eating in 10-15 years time then this is the episode for you! 

Our guest is Barcelona-based Cecilia Tham, a Social Technologist and Futurist. She happens to have the coolest day job working for Alpha, which is Telefonica’s innovation arm briefed to build moonshots to address some of society’s biggest problems, including the future of food.

Cecilia was raised in Macau, attended high school and Harvard university in the US, and then found herself in Spain having to start from scratch, language included. She describes herself as an entrepreneur by heart, a designer and biologist by training, and a maker for life. 

On her journey to working at Alpha, she founded and co-founded 3 separate ventures including a Maker cafe, a co-working community, and a coding and tech academy for women.

We think you’ll find Cecilia’s life and career lessons really inspiring. In particular you’ll learn:

  • How Cecilia’s former husband’s gift of a sewing machine first insulted her and then led to her uncovering a passion and her first entrepreneurial venture
  • What ‘Trim Tabbing’ is and why it makes her more productive
  • How Cecilia managed to turn her mindset around and be comfortable being different to everyone else in the room
  • And…. how she and her colleagues are looking at future scenarios where you’ll be able to grow an entire meal, including meat and veg, with the one plant – yes you read that right – grow your dinner!

Enjoy this episode with the multi-talented and dynamic Cecilia Tham. 

 

 

Links of Interest

Cecilia’s website 

Alpha

Makers of Barcelona (MOB)

FAB Cafe 

allwomen AI Training School

 

 

Podcast: Play in new window | Download (Duration: 35:29 — 32.6MB) | Embed

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Interview

Jordy Fu – Child Prodigy Artist to Sought After…

  • October 8, 2019
  • by admin

This episode features a super creative thinker and former child prodigy who’s on a quest to bring beauty and emotion to all that she creates and builds. We’re talking about renown architect, interior designer, fashion designer and artist, Jordy Fu.

Jordy grew up in Chengdu in China. At the age of just six years old, 200 pieces of Jordy’s art work were exhibited in a solo exhibition at the Beijing Capital Museum. By the time she was seven a book of her artworks had been published!

Jordy went on to study in London at the iconic art school, Central Saint Martins, before qualifying as an architect and eventually starting her own multi-disciplinary firm. 

Now based in Bangkok, Jordy and her team work on a diverse range of projects… and Jordy in particular works on everything from iconic buildings in China to statement fashion pieces for the runways in Dubai. 

In this episode you’ll learn:

  • Why she believes most architects are boring
  • Why being a child prodigy can make you feel like a failure when you’re an adult
  • How she manages to juggle multiple projects and be a parent; and
  • How she’s trained herself to have a positive attitude, and how you can too ….

If you aspire to be more creative or have a more positive mindset, then don’t miss this episode!

 

Jordy as a six year old at Beijing Capital Musuem; artwork she drew as a five year old; Jordy’s fashion collection at Dubai Fashion Week; putting the final touches on her paper chandelier; Jordy in her egg chair in her office; Greta Thomas, Jordy Fu and Claire Hatton in her Bangkok office; one of Jordy’s architectural designs.

Links of Interest

Marques & Jordy Website

Jordy’s TED Talk

Jordy on Linkedin

 

Podcast: Play in new window | Download (Duration: 40:21 — 37.1MB) | Embed

Subscribe: Apple Podcasts | RSS

Interview

Caroline Issa – Feel the Fear and Do It…

  • June 4, 2019
  • by admin

Our guest this week has a habit of saying “yes” to things she doesn’t know how to do… such as designing women’s wear collections for Nordstrom when she’d never designed clothes before!

We’re talking about the unbelievably stylish entrepreneur, Caroline Issa, the CEO of the Tank group which includes the revered global fashion and culture magazine, Tank Magazine. Despite her quiet humility she’s also a fashion influencer and paparazzi favourite.

Caroline started her career as a management consultant working in San Francisco, Singapore and London. One day a friend introduced her to the Founder of Tank Magazine, and she fell in love with the business. Much to the horror of her family and friends she left her big expat consulting gig and became CEO of the fledgling business. That was 17 years ago.

Fast forward to today and Tank is one of the few boutique global print magazines still thriving. What’s more, the business has grown to include a creative agency and Caroline is constantly innovating and embarking on new projects including designing those aforementioned clothing collections for Nordstrom.

Whether she’s supporting other story tellers, advocating for young talent, working with cultural institutions or designing clothing collections, Caroline Issa has learnt the benefits of saying ‘yes’ to the opportunities that come her way.

In this episode you’ll learn:

  • The ‘one’ thing you must know about running a business
  • How Caroline found a way to succeed in the fashion world despite ignoring the advice she’d been given
  • What makes her say ‘yes’ to opportunities even when she feels terrified
  • Why she’s reassessing how she uses social media.

So without further ado, enjoy this discussion with the inspiringly positive and courageous Caroline Issa.

 

 

Links

Caroline on Instagram 

Caroline on Linkedin

Tank Magazine on Instagram  

Tank Magazine website 

Book: Feel the Fear and Do It Anyway – by Susan Jeffries

Podcast: Play in new window | Download (Duration: 36:24 — 33.5MB) | Embed

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