Mia Perdomo – Latin America’s Warrior for Women
Brought to you by Microsoft’s The New Next
This week’s episode features Colombian founder, Mia Perdomo. She and her co-founder have built a business fighting for equality for women at work across Latin America.
Mia trained as a psychologist but always thought of herself as a feminist. In 2014, Mia attended a four month long leadership program at a US university, and had what she describes as a ‘life changing experience’. It was here that she realised she could be an entrepreneur and deliver social change.
She teamed up with fellow course participant, Peruvian, Andrea de la Piedra, and together they launched Aequales, a business focused on closing the gender gap in Latin America. They started by offering diversity consulting services to businesses in Peru and Colombia.
But when business wasn’t as good as they hoped, Mia and her co-founder were forced to get creative.
And they did!
In this episode you’ll learn:
- How the idea they came up with totally changed the prospects for their business, without losing its mission
- Why Mia is so passionate about being a ‘for-profit’ business with a social cause
- How she and her co-founder have navigated building a profitable multi-country Latin American business and …
- The astounding way some companies treat female job candidates
Without further ado enjoy this episode with the passionate and determined Mia Perdomo.