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Interview

Sophia Athas – 20-Something Founder and Creative Trendsetter

  • October 20, 2020October 21, 2020
  • by Claire

Brought to you by Microsoft’s The New Next 

 

We’re excited to introduce you to the youngest woman we’ve had on the show to date. But age isn’t the reason we’re happy for you to meet 27 year old Sophia Athas.  

Sophia is the self-taught, entrepreneurial founder of a thriving new-age creative agency called Hatrik House. 

Sophia’s business started out simply as a creative outlet and side hustle for when she was studying law at university. In the years that followed, Sophia realised she had the makings of a business as her work on social media attracted attention and turned her into a brand influencer in her own right.  

Hatrik House has now grown to become a fully fledged agency focusing on social media and content with a talented team of women helping service a whole host of brands.  

And full disclosure here, we were so impressed with Hatrik’s work when we saw one of their clients on Instagram, we hired her ourselves about two years ago!

In that time we’ve watched as Sophia’s business has grown and admired how she continues to navigate all the challenges that come with leading a fast growing business as a young woman.  

In this episode you’ll hear:

  • Sophia’s experiences of being taken seriously (or not) as a female boss in her 20’s
  • What she believes have been the most important factors in running her business
  • How she thinks COVID will affect both digital and real-life experiences going forward
  • And, her advice if you’re thinking of setting up a side hustle.

Without further ado, here’s our conversation with the composed and creative Sophia Athas. 

 


Links

Sophia on Instagram

Hatrik House website

Hatrik House on Instagram

 

Future Proof Me Mini Episode

Future Proof Me – The Magic of Yes

  • October 13, 2020October 13, 2020
  • by Claire

Brought to you by Microsoft’s The New Next

 

This week’s mini, Future Proof Me episode features some insightful advice about saying “Yes” to the unknown, even when it really scares you. 

We hear from fashion entrepreneur Caroline Issa, the CEO of the Tank group which includes the revered global fashion and culture magazine, Tank Magazine. 

We loved Caroline’s openness to embrace unexpected and unfamiliar opportunities. It seems so relevant in this time of COVID when nearly all of us are navigating the unfamiliar on an almost daily basis!

Her willingness to embrace doing things she hasn’t done before, even when she’s not sure she knows how to be successful with them, has worked so well for her. It’s as if she channels the magic of saying “yes” and it’s really paid off.

Hear her advice on how she copes when she’s not sure whether she can rise to the challenge or not….

 

Useful Links

Link to full ‘Don’t Stop Us Now!’ episode with Caroline Issa

Caroline on Instagram

Caroline on Linkedin

Tank Magazine on Instagram

Tank Magazine website 

Book: Feel the Fear and Do It Anyway – by Susan Jeffries

 

Interview

Gaby Dalkin – How Her Food Side Hustle Took…

  • April 23, 2019
  • by admin

We’re so impressed by how this week’s guest has grown her business and her brand from pre side-hustle stage, to become the entrepreneurial ‘foodie’ success it is today. We think you’ll love getting to know Gaby Dalkin, the California based chef, author and influencer.

Gaby is the CEO of ‘What’s Gaby Cooking’. She and her team are a content and recipe creating machine! She has more than 450,000 Instagram followers, she’s published 2 cookbooks with another on the way, she’s appeared on some of America’s most watched TV shows, she has several product ranges at kitchenware giant Williams Sonoma, and has numerous other brand partnerships as well.

When we met Gaby we were blown away by her obvious dedication and commitment. We actually met her whilst on holiday in Patagonia and in between our horse riding and hearty ‘estancia’ (ranch) Patagonian BBQ lunch, Gaby was clearly working on social media and we were intrigued.

So intrigued, we got chatting and the rest is history!

And in today’s episode you’ll learn:

  • How this famous foodie had never tasted fish until she started at culinary school
  • The secret to her building up such a loyal and ever-growing number of followers
  • How her business smarts and initiative led her to her first product line with Williams Sonoma
  • And the biggest challenge she’s had to overcome in order to be able to delegate and grow her business

We hope you enjoy this episode with the super smart and delightful Gaby Dalkin.

Gaby having fun – on set with two of her team, Matt & Adam; and with her husband Thomas in Patagonia (where we met them)

Links:

Webiste – https://whatsgabycooking.com/

Instagram – https://www.instagram.com/whatsgabycookin/

Facebook – https://www.facebook.com/WhatsGabyCookin/

Pinterest – https://www.pinterest.com.au/whatsgabycookin/

Twitter – https://twitter.com/whatsgabycookin

Snapchat –https://www.snapchat.com/add/whatsgabycookin

Gaby’s Email: gdalkin@gmail.com

Where you can find Gaby’s Products:

‘WhatsGabyCooking’ product range at Williams Sonoma (ships internationally)

US

Australia

Gaby’s 2nd Cookbook – ‘What’s Gaby Cooking: Everyday California Food’

US

Australia 

Gaby’s 1st Cookbook – ‘Absolutely Avocados’

US

Australia

 

Podcast: Play in new window | Download (Duration: 35:09 — 32.3MB) | Embed

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