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Interview

Stewarding the Man United Brand – Ellie Norman

  • February 14, 2024February 14, 2024
  • by Claire

We are back!! Yes, we know, we’ve had a long and awesome holiday :-)!  We hope your year has got off to a great start too. 

We have a blockbuster episode to leap into 2024 and it’s all about someone who stewards equally blockbusting brands. 

Ellie Norman runs marketing, communications and fan engagement at one of the world’s biggest sporting brands, the famed football club, Manchester United. Our minds were officially blown when Ellie told us she has to market to 1.1 billion fans around the world. That’s an incredible audience for any marketer. 

It’s not just the iconic Man United sporting brand that Ellie has experience with; she’s also been Global Director for Marketing and Communications at Formula One where she helped popularise the franchise. 

In fact, Ellie’s career has featured a lot of male-dominated industries and sectors as she also spent six years in marketing roles with Honda Motors in Europe. Her take on how to thrive and succeed in these environments is uplifting.  

We were struck by Ellie’s refreshing and inspiring way of thinking about her work on the global stage and, as you’ll hear, she shares: . . . 

  • How not going to University has driven her career choices in a good way
  • How Ellie makes big decisions about her career
  • Why sports marketing flips the traditional marketing model on its head
  • How she helped popularise the Formula 1 brand and make it less elitist 
  • And how she handles the Man United brand and its legion of distraught fans when the team isn’t performing on the field.

We think you’ll love this inspiring conversation with the positive and gutsy Ellie Norman. 

 


 

Useful Links  

Ellie on LinkedIn

Manchester United website

Manchester United on Youtube

Manchester United on Instagram

Manchester United on Facebook

Manchester United on Tiktok

Manchester United on X

 

And if you loved this podcast, you might like our interview with Lucinda Barlow, Head of International Marketing at Uber

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interview

Compassion + Contribution – Dr Lineo Thahane

  • November 17, 2023November 17, 2023
  • by Claire

If you’re anything like us and fed up with all the bleak news, then this week’s episode may be just what you need; a guaranteed dose of positivity, progress and inspiration!

We’re joined by the humble and impressive Dr Lineo Thahane. Lineo is a paediatrician and is Executive Director of a major medical clinic in the Kingdom of Lesotho called the Baylor College of Medicine Children’s Foundation Lesotho. 

Lesotho, a tiny country in southern Africa, is ranked number two in terms of the countries with the highest proportion of its adult population living with HIV in the world. Nearly one in 4 adults is HIV positive and many children are too.

Lineo was born and raised in the US but her parents were both from Lesotho and so Lineo spent summer holidays back in Lesotho with her extended family. There, she was able to experience what it was like to live in her parents’ country of birth and, as she grew older, she felt a deep sense of unfairness at the differences in the standard of living in the US versus that of Lesotho. 

As you will hear, this convinced Lineo to follow in her mother’s footsteps and become a doctor so that she could return to Lesotho and help make a difference to the quality of healthcare the average person could receive there. 

In this episode you’ll learn:

  • How nearly 10% of Lesotho’s children are orphans
  • How Lineo stays positive despite the sometimes confronting experiences and challenges she has faced treating sick babies and children 
  • Why she continues to work in Lesotho when she could be living comfortably in the US,
  • And what Lineo has learnt about the challenges of transitioning from being a specialist doctor to becoming a leader of a large organisation with nearly 800 employees. 

This is a fascinating, moving and uplifting conversation. Don’t miss this episode with the compassionate and dedicated Dr Lineo Thahane. 

 

 

Useful Links:

Baylor College of Medicine Children’s Foundation website

Texas Children’s Global Health – Lesotho

World AIDS Day 2023

 

How To Episode

How to Get Through the S**ttiest of Times

  • October 18, 2022October 18, 2022
  • by Claire

Our episode this week follows hard on the heels of some personally challenging anniversaries. We share how, even after the s++ttiest news possible, Claire has moved forward and thrived, thanks to some very specific mindset choices. 

She shares those choices and we talk about what’s become her north star in terms of how she views work and life. 

You’ll also hear from our special guest Heidi Hackemer, now Executive Director of the innovation and future focused Oatly Climate Culture Lab in New York. 

Prior to her starting her time with Oatly, Heidi had had an ‘annus horribilis’ where her world fell apart. She shares her key lesson from that time and also what she did and does to get out of tough times. 

You’ll also hear:

  • About four key building blocks to become more resilient
  • How your thoughts have a MASSIVE influence on your quality of life
  • A simple exercise you can do to improve how you look at life, and
  • Why being kind to yourself is absolutely essential to build resilience

Now if you’re thinking this episode will be all sombre and sad, think again – in fact re-frame those thoughts right now coz you be wrong sista! 

Enjoy this episode!

Future Proof Me Mini Episode

Positivity Hacks – Future Proof Me

  • February 1, 2022February 1, 2022
  • by Claire

What better way to start a new Lunar Year than by dusting off any Omicron blues and ensuring you have the right mindset for the day and week ahead? 

Our first mini episode for the year brings you self-confessed ‘rabid optimist’ and former Australian of the Year, Dr Fiona Wood. This inspiring powerhouse manages to stay incredibly positive despite her very confronting and life-saving work as a world-leading burns surgeon. Learn some tactics that she uses to bring back happy memories and change her own mood.

In this short but sweet episode you can also contemplate whether or not you agree with Voltaire on what our most important decision of all is. 

Enjoy! And if you haven’t already, why not connect with us on LinkedIn… just mention “Don’t Stop Us Now! podcast” and we’ll be right there.

 

 

Links of interest 

Fiona’s full interview with us

If you enjoy this episode, an interview you might like too;  Jennifer Aaker and Naomi Bagdonas – Humour as a Super Power

Interview

Lena Andersson – Not a Quitter

  • October 19, 2021October 19, 2021
  • by Claire

It doesn’t take much imagination to work out how many challenges tourism businesses have been facing during the pandemic. 

Typically, those who’ve been challenged the most can offer us the most interesting and helpful stories and advice. So our latest episode features the first of several amazing female travel entrepreneurs we’ll be featuring in the coming weeks. 

Lena Andersson is the Founder and CEO of ‘Go Running Tours’, a global platform where you can book guided sightseeing runs in more than 70 cities and towns around the world. 

Pre Covid last February, Lena’s business was really hitting its strides (excuse the pun!) and receiving record bookings. . . and then Covid happened. 

Prior to founding her global running tours business, Lena had a successful career in marketing for large corporates in the UK and Denmark. She was traveling more than 200 days a year and that’s when she came upon the idea that literally inspired her to quit the very next day. A friend in a foreign city took her for a run that combined running with sightseeing and Lena thought how amazing it would be if she could do this in every destination she travelled to. 

Little could Lena have imagined 8 plus years ago that she’d have to deal with all the trials and tribulations a global pandemic would bring. 

We think you’ll be blown away by Lena’s resilience and positivity and you’ll also hear: 

  • How Lena decided her next steps when the world shut down last year
  • How she’s got through the devastating impact COVID has had on her business
  • Lena’s career advice if you’re an introvert; and
  • Why she’s optimistic about the future for her business despite everything she’s been through.

Enjoy this episode with the positive and purposeful Lena Andersson. 

 

 

Useful Links

Go Running Tours Website

Lena on LinkedIn

GoRunningTours on Insta

GoRunningTours on Facebook

GoRunning Tours on Strava

 

Future Proof Me Mini Episode

Future Proof Me – Facing Failure

  • May 18, 2021
  • by Claire

This week’s mini episode is all about facing your fears and not being held back in life by the fear of failure.

It’s important to know that we don’t always recognise how we’re feeling as ‘fear of failure’ when we hesitate or say no, but often that’s what lies behind any hesitation.

In this episode we hear again from Kat Dunn. Kat was running Grameen Australia when we spoke a year or so back and these days Kat is working for herself and very much still focused on social ventures.

Kat has thought a lot about failure and has held numerous failure-themed events in the past, and as a result, she has all kinds of wisdom to share as you will hear in this future-proofing, mini episode.

 

Extra Info

Here are the 4 different lenses we shared at the end of this episode that can help when you’re worrying about failing. . .

1. Growth Mindset – overcoming a fixed mindset and embracing the prospect of growing and learning;

2. The practise of Gratitude – to be more positive;

3. Purpose – instead of focusing on what you’re afraid of, think about what are you moving towards?

4. Play – we underestimate the power of play in the adult world to really unlock creativity and get us into a state of inspiration and action, the perfect antidote to failure-inspired hesitation and inertia.

Links

Kats Full Interview

Kat on LinkedIn

Kat on Instagram

Interview

Claire Hatton – Living Life to the Full

  • February 2, 2021
  • by Claire

By popular demand, we’re excited to share a unique episode with you today. We’re pretty excited because we’ve been asked to do this since we launched the podcast nearly 3 years ago. 

If you haven’t already guessed, we’ve finally relented and will be sharing our own career stories and journeys with you. Today you get to hear all about Claire’s extraordinary career and journey. 

Whilst normally you’d hear both of us asking questions, of course today, only Greta is asking the questions. Claire, of course, will be answering them. (Yippee!) 

Greta was blown away by Claire’s remarkable career to date. In this episode you’ll learn how Claire: 

  • Received an award from the UK Prime Minister as one of Britain’s People of the Year at the age of 26
  • How a tragedy changed the course of her life 
  • What it was like working at Google and why they’re so innovative
  • And finally, why she left her plum job on the Google Australian leadership team 

Without further ado please enjoy this episode getting to know our co-host, the amazing Claire Hatton. 

 

Useful Links

Claire on Linkedin

Don’t Stop Us Now! Website

Full Potential Labs Website

3P Learning Website

APT Travel Group

 

Episode Photo credit: Mark Rogers
How To Episode

How To End this Crazy Year on a Positive…

  • December 1, 2020
  • by Claire

Brought to you by Microsoft’s The New Next

 

Welcome to our latest How To episode, the last one for 2020!

This week we’re exploring how to end this year on a positive note. It’s been such a crazy year! From Australia and California’s shocking bushfires to the global COVID pandemic, which has led to so much disruption to all our lives.

We like to think of the end of the calendar year as a great opportunity to be a circuit breaker. With so many people right now feeling exhausted, this is a great chance for us all to start the process of recharging our batteries and freshening our outlook over the Holiday season.

In this episode we share 4 great tips that you can choose from to help you reset, clear your head and generally position yourself in the best possible way to enjoy December and start 2021 feeling much more positive. 

We explore everything from humour, to reflecting on your 2020 actions, to telling someone how much you appreciate them. 

So if you want to end 2020 in the best possible way then this is the episode for you. Enjoy!

 

Read more “How To End this Crazy Year on a Positive Note” →

Interview

Julia Paige – The Stories We Tell Ourselves

  • August 11, 2020
  • by Claire

Join us this week for a fascinating conversation with Uber’s global head of Social Impact, Julia Paige. This mum of triplets has so much wisdom to share, particularly about resilience and the stories we tell ourselves. 

Julia’s had an amazing career including working as Chief of Staff for Maria Shriver (the first lady of California who was married to Governor Schwarzenegger) for numerous years. She’s also held senior marketing and global roles at Google and now Uber. 

Julia is a passionate believer in the power of the narratives we create in our lives and how having the right narrative can help us be more resilient and cope better with disappointments and failures. 

In this episode you’ll learn:

  • When and how Julia found out she was having triplets
  • How she manages juggling work and a young family 
  • What she thinks her super-power is 
  • And why we all have to learn to tell ourselves stories that serve us. 

So if you’re in the need for a dose of positivity and inspiration, then this is the episode for you. 

 

Useful Links

Uber’s Social Impact work

Julia on LinkedIn

Interview

Naomi Simson – The Renowned Entrepreneur 1000s of Small…

  • April 7, 2020April 7, 2020
  • by Claire

We have a brilliant episode for you this week with the renown entrepreneur and Shark Tank investor Naomi Simson. Given these unprecedented times, this is just the tonic we needed and we think you will love her too. 

On the topic of COVID-19, wherever you’re listening to us from, we hope you’re safe and well and not doing it too tough. Please know that you are not alone, #weareinthistogether . As you’ll hear in this episode, Naomi has some great thoughts for what leaders and businesses need to be thinking about. 

Nearly 20 years ago, Naomi took her savings and founded her online business ‘RedBalloon’ when she was a Mum of two small children. The site she built is an aggregator of a vast variety of experiences that people can buy vouchers for from thousands of tourism and adventure operators around Australia and NZ, and they’re expanding internationally as well. 

Today the ‘Big Red Group’ has 5 separate businesses under its umbrella with revenue over $70 million and literally millions of experiences sold to date. Thousands of small businesses rely on her company to deliver them customers, a big deal normally and an even bigger one now with COVID-19. 

Naomi is also well known for sharing her positivity and business wisdom as a keynote speaker and author of two books. 

In this episode you’ll hear Naomi talk about:

  • How she’s feeling in these uncertain times and how she’s coping with COVID 19 consequences
  • Her experience of stepping out of her business after splitting from her husband, only to later secretly buy back the company
  • What Naomi looks for when startups are pitching to her for investment 
  • Why you’ll always see her wearing something red, and
  • Her advice to you in these times of uncertainty.

So stay safe, get comfy, and enjoy this episode with the super positive and impressive Naomi Simson. 

One final note from us, given our leadership development business has understandably lost revenue, we’ve decided it’s timely to trial one or two ads at the beginning or end of each episode whilst taking great care not to damage your listening experience. This is a way to help us with all the hours we spend on bringing each episode to you. Thank you for being part of our community. 

 

Links of interest

Naomi’s website

Redballoon

Big Red Group

Naomi’s books: Live What You Love & Ready to Soar

 

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