Taking on Goliath – Sue Fennessy

We have a truly incredible guest in this week’s episode. We don’t think we’ve ever met someone with so much drive and conviction as serial entrepreneur, Sue Fennessy. 

Sue’s vision for her latest, purpose-led-business ‘WeAre8’ is absolutely epic. So large is the vision, that she’s spent the past 8 years building the technology platform required to take on the social media giants of the world. Yes, this one woman ‘tour de force’ is taking on the goliaths of social media with a determination to make social media better for all. 

She’s also invested more than $11 million of her own money to get WeAre8 to where it is today. She’s been able to do this because of her phenomenal track record building and exiting businesses. To date, she’s scaled and sold three previous businesses. 

The last business that Sue co-founded and then sold in 2022, the global Standard Media Index, was bought for $200million. SMI, as it’s also known, was a pioneering data and technology business recording global media spends across different advertising channels. It required years of persistence and serious influence skills to get all the world’s largest media agencies on board to have access to all that data. Sue has these in spades!

These days, after numerous years living in New York, Sue is based in London where we visited her at her HQ  in central London.

In this epic conversation you’ll learn : 

• How Sue thinks about her Purpose in life
• How she plans to transform the worlds of social media AND digital advertising
• The high personal cost of Sue’s single minded focus on making WeAre8 a success; and 
• The crazy and sexist things Venture Capitalists have said to her.

In short, this is a truly memorable conversation so please enjoy this episode with the purposeful and driven, Sue Fennessy. 

Useful Links 

WeAre8:  https://www.weare8.com/

Sue on LInkedIn : https://www.linkedin.com/in/sue-fennessy/