Skip to content
Don't Stop Us Now
  • Home
  • About
  • Blog
  • Keynotes
  • Contact
Site Search
Interview

AI for Marketing & Creative – Emma Wharton Love

  • July 23, 2025July 23, 2025
  • by Claire

This week we explore how AI is reshaping all things marketing with Emma Wharton Love, co-founder of UK-based Spark AI. 

Emma helps creative agencies and in-house teams navigate the AI era, and her unique background includes helping the entire UK House of Commons transition to hybrid working during Covid.

That experience taught Emma something crucial that we explore in this episode, successful AI deployment isn’t really about the technology, it’s about people and change management. 

We also probe one of the most sensitive areas for the marketing services industry, how AI is impacting the creative process itself. We also explore what AI video means for advertising and how it may result in a much bigger pool of advertisers in future.

During this great conversation you’ll also discover:

  • What to avoid when starting out on the AI pathway
  • The value of synthetic market research (and what it is)
  • Where Emma believes the biggest gains for agencies lie 
  • How she thinks about AI’s future role in marketing creativity, and 
  • The one mindset Emma believes is essential for AI success.

Whether you’re in marketing or not, Emma’s approach to managing AI transformation offers valuable lessons for any professional or business trying to harness this technology thoughtfully.

 

 

Useful Links

Spark AI website

Emma Wharton Love on LinkedIn

Interview

AI Will Replace Jobs But …. – Peter Guagenti

  • July 9, 2025July 9, 2025
  • by Claire

This week we’re sharing an AI conversation many executives are afraid to have. Our guest, Peter Guagenti, CEO of agentic platform and AI agent builder, EverWorker, is one of those rare voices willing to say what others won’t: “AI will replace jobs”. Perhaps surprisingly, he goes on to explain why that’s not necessarily a bad thing.

While many in the industry underestimate or downplay AI’s capabilities, Peter speaks plainly about what he’s seeing happen right now in businesses across multiple industries.

Peter has been at the forefront of enterprise AI adoption for nearly a decade. Before EverWorker, he was President of TabNine, a pioneering AI code assistant, and he’s held leadership roles at major data infrastructure and dev tools companies including Cockroach Labs.

What you’ll hear Peter share in this episode:

  • Why job replacement fears are missing the bigger picture 
  • Which “boring” businesses are actually leading early AI agent adoption
  • Skills you need to successfully implement AI for automation in any business
  • Why Peter calls AGI talk “nonsense” and what leaders should focus on instead, and
  • The one thing about AI’s future that genuinely worries him most.

Peter has a gift for cutting through the hype with plain talking, concrete examples and practical insights in an easy to understand way..

This is a refreshing and informative conversation for anyone wanting a glimpse into early adoption of AI agents and much more. 

Enjoy this conversation with the plain-speaking and savvy Peter Guagenti. 

 

 

Useful Links

EverWorker website

EverWorker AI Academy – free AI fundamentals course for business leaders

Interview

Demystifying Hiring in the Age of AI – Magdalena…

  • June 11, 2025June 11, 2025
  • by Claire

Ever wondered what really happens after you hit ‘apply’ on that dream job? We’re pulling back the curtain on modern recruitment with Magdalena Orascanin, an international HR consultant and speaker who advises and trains HR teams globally on strategic AI implementation.

Based in Switzerland and founder of Magnate HR, Magdalena has a wealth of HR experience, and a refreshingly honest perspective on how AI is actually being used in hiring and in HR today – spoiler alert: it’s not what most people think.

Magdalena speaks regularly about AI and HR including at the AI Summit London where we can also be found this week. 🙂

In this episode we explore:

  • The ATS Mythology Magdalena reveals the biggest myth about Applicant Tracking Systems and shares what’s really screening your CV
  • The Application Avalanche Why recruiters are drowning in applications like never before and what this means for your job search strategy
  • How to successfully apply for roles
  • Using AI as Your Career Coach How to flip the script and use AI tools to your advantage, and . . .
  • Future-Proofing Your Career Essential skills for staying relevant as AI reshapes the workplace.

Magdalena shares fantastic insider knowledge and tips in our conversation.  She also reveals her favourite AI tools for automation and content creation, plus why she believes we’re still at the “dial-up internet” stage of AI development.

Whether you’re actively job hunting, or just want to understand how the hiring landscape is shifting, or how roles will change as AI is deployed, this conversation offers priceless insider insights.

Enjoy this episode with the dynamic and optimistic Magdalena Orascanin.

 

 

Useful Links:

Magdalena on LinkedIn

Magdalena’s business Magnate

The AI Summit London

Picture of podcast guest Dr Nici Sweaney, an expert in AI Interview

Women, AI Needs YOU! – Dr Nici Sweaney

  • May 20, 2025May 21, 2025
  • by Claire

In this week’s episode, we speak with Dr Nici Sweaney, founder of AI Her Way, who brings a powerful perspective on why women urgently need to engage with artificial intelligence – not just for their own personal productivity, but for the future quality of AI itself.

Nici’s journey into AI consulting and training began with a moment of clarity while rocking her toddler to sleep. As an academic, data scientist, and mother of four, she realised women,  especially those juggling multiple responsibilities, stand to benefit enormously from AI assistance. More importantly, she recognised a concerning gender gap in AI adoption that could have far-reaching consequences.

In our fascinating conversation, Nici shares:

  • Why the current gender imbalance in who is using AI presents both a personal productivity loss AND a broader societal challenge
  • How AI tools are actively learning from us and re-presenting our world back to us – making women’s voices critical in these formative stages of the tech
  • Practical strategies for moving beyond ‘tinkering’ with AI to integrating it throughout your work and personal life
  • A revealing look inside Nici’s own business, where AI ‘staff members work alongside humans in every function, and
  • Nici’s vision for how AI could transform our future – from solving global challenges to enabling more entrepreneurial thinking.

We were particularly struck by Nici’s perspective that women have a “moral obligation” to engage with AI. As she explains, these systems are currently being shaped predominantly by male users, and without diverse input they risk perpetuating bias for generations to come.

So whether you’re AI-curious but hesitant, already experimenting with these tools, or looking to take your AI skills to the next level, this episode offers valuable insights on claiming your place in the AI revolution – not just for your benefit, but for all the women who follow.

Enjoy this episode with this forward thinking champion of women, Dr Nici Sweaney.

 

 

Useful Links

AI Her Way website
Nici on LinkedIn
Nici on Instagram

Special Offer for Listeners
Dr Nici has generously offered our listeners free 14 day trial access to her AI for Impact Hub, which includes comprehensive education on the five levels of AI integration, from basic prompting to agentic AI.

Access it here: https://aiherway.short.gy/DontStop

Interview

Reality Check – Isar Meitis

  • May 7, 2025May 7, 2025
  • by Claire

This week we share a thought-provoking episode of Don’t Stop Us Now AI Edition, where we tackle head-on some of the most challenging realities of the AI revolution.

Our guest, Isar Meitis, Founder of Multiplai AI, gives us a reality check, without the sugarcoating, explaining the potential disruption heading our way. As an entrepreneur, investor, podcaster and AI strategist who’s deeply embedded in this space, Isar brings a refreshingly frank perspective about what’s coming, perhaps sooner than many of us expect.

In this compelling conversation, Isar shares his predictions about the dramatic workforce changes we’re likely to see in the next 2-3 years. While many experts talk about gradual transitions, Isar believes we’re approaching a tipping point where AI’s capabilities may create significant employment challenges across numerous industries.

We explore:

  • Why AI’s impact on jobs could be more sudden and widespread than most people realise
  • How staggeringly capable autonomous Agents will become in the next few years
  • How to think about creating a comprehensive and winning AI strategy for your organisation, and 
  • Specific AI tools Isar loves and uses in his own business. 

Isar also shares practical strategies for listeners looking to remain relevant and valuable in an increasingly AI-enhanced workplace. 

This is an ‘edge of your seat’, fascinating and somewhat controversial conversation which, as you’ll discover, runs a little longer than our usual episodes. We think you’ll know why once you hear for yourself.  

Enjoy this unmissable episode with the knowledgeable and straight-talking Isar Meitis. 

 

Links mentioned:

  • Isar Meitis LinkedIn
  • Multiplai AI website 
  • Isar’s AI Business Transformation Course (starts May 12 2025) **Listeners get a discount for this or future sessions of this course using the code: LEVERAGINGAI100

* Don’t forget to share this episode with any friends, family or colleagues who may be interested in this reality check on what’s coming with AI

Interview

Writing Authentically with AI – Anneli Knight

  • April 9, 2025April 9, 2025
  • by Claire

Can you imagine spending two decades working in a field you’re totally passionate about and then having an expert friend tell you that within 6 months AI would likely make your career redundant? 

Well that’s exactly what happened to our guest this week, Anneli Knight. 

Anneli is a strategic writing consultant, author and journalist. She regularly runs workshops helping executives write more effectively with her business, Eloquence Consulting.

Writing isn’t just Anneli’s profession but her passion, so since that conversation with her friend, she’s been on quite the rollercoaster journey coming to terms with the reality of what AI does and what it means, not just for her own business but for all people wanting to write using Gen AI.

Anneli is very candid as she shares with us her journey of confronting a future shaped by AI, as well as the key learnings from her extensive experimentation with AI as a tool. 

In this episode we cover:

  • Anneli’s initial reaction to her friend’s blunt message and what she did next
  • The “three sets of three sleepless nights” she experienced while wrestling with what AI means for writers
  • Practical techniques for working effectively with AI for writing without sacrificing your authentic voice
  • Creative ways to use voice mode in ChatGPT to accelerate the writing you need to do, and . . .
  • The limitations and ethical questions around the use of AI when it comes to creative writing. 

This episode shares invaluable practical tips to improve your AI-supported writing including insightful advice on how to craft effective prompts. 

And, needless to say, Anneli has reworked what she teaches business executives! 

If you need to write anything in your day job then you’ll love this conversation. So enjoy this episode with the passionate and thoughtful Anneli Knight. 

 

 

Useful Links

Eloquence Consulting

The book Co-Intelligence by Ethan Mollick  

 

Subscribe to Don’t Stop Us Now – AI Edition wherever you get your podcasts.

Interview

Get AI Working For You – Meg Smith

  • March 26, 2025March 27, 2025
  • by Claire

Our guest this week for our 200th episode, is a digital strategist, author, and purpose-driven entrepreneur. After spending a decade at Google, Meg Smith co-founded Cloverbase, a training company focused on AI literacy and tech enablement based in New Zealand.

Meg’s journey with AI began, like many of ours, with a genuine fear about what these powerful tools might mean for her career. While on maternity leave in November 2022, she had her first encounter with ChatGPT, which sparked concerns about whether she would be relevant in the workplace anymore. Fast forward to today, and Meg has transformed that fear into expertise, helping others navigate the rapidly evolving AI landscape.

In this episode, Meg shares specific prompting techniques to get better results from AI tools, why daily practice matters, and how organisations can implement AI safely through what she calls a combined “top-down and bottoms-up” approach. She also brings some great insights on balancing the risks and benefits of these powerful technologies.

We particularly loved Meg’s take on the human skills that will remain valuable as AI evolves – especially conversation, critical thinking, and storytelling. Her concept of “triangulation” for verifying AI outputs is super practical too. 

We were really drawn to Meg’s down-to-earth, thoughtful approach to AI adoption, and we think you will be too.

Enjoy this conversation with the practical and insightful Meg Smith.

 

 

Useful links

AKO – How to Become AI Enabled free course
Cloverbase
Superhuman AI Newsletter (daily AI newsletter Meg recommends)
Microsoft AI Fundamentals (this is a really great basic course)
Google AI Essentials (this too is an excellent free course)
NVIDIA AI Fundamentals
HiTech Hippies (Meg’s sustainability blog)

Interview

Cultivating Your Inner Data Scientist – Pinar Ozcan

  • February 27, 2025February 27, 2025
  • by Claire

In today’s world, data underpins almost everything—from the financial decisions we make to the way businesses and governments operate. What’s more, in the world of AI, data is the fuel and the ‘secret sauce’ that produces the time saving outputs and future potential breakthroughs. 

But while companies are collecting more data than ever before, many are still struggling to store it effectively, let alone make sense of it, and most of us are not equipped with the skills we all need personally to have sustainable careers in this new, AI-powered era.

In our episode this week, we speak with Pinar Ozcan, Professor of Entrepreneurship and Innovation at Said Business School, Oxford University, to explore the profound impact of AI on jobs, skills, and industries—and what you can do to stay relevant.

Pinar is a leading expert on AI disruption, open banking, and the strategic role of data in innovation. From the rise of AI-driven financial services to the skills that will define the workforce of tomorrow, she shares invaluable insights on how individuals and businesses can navigate this changing landscape.

In this episode you’ll hear: 

  • How AI and data are reshaping industries, particularly finance and fintech
  • Practical ways you can stay competitive in the AI-driven job market
  • Why data literacy is becoming a must-have skill for professionals
  • Pinar’s take on which countries and companies are leading the way in AI regulation and education
  • How AI is both creating and eliminating jobs, and what that means for your career

We’ll also hear about the personal AI tool that’s transformed the way Pinar works.

Don’t miss this fascinating and thought-provoking conversation with Pinar Ozcan.

 

 

Useful Links

Pinar’s website

Learn more about Pinar’s research: Oxford Future of Finance and Technology Initiative

Recommended book: Prediction Machines by Ajay Agrawal

Pinar’s favourite AI tool: Superhuman – an AI-powered email assistant

Info on the EU AI Act

 

 

Share this episode with a friend or colleague who needs to upskill for the AI era

Subscribe to Don’t Stop Us Now – AI Edition wherever you get your podcasts

 

Interview

Our Chat with Chat – ChatGPT Advanced Voice Mode

  • February 11, 2025
  • by Claire

Drumroll . . . our episode this week features a world famous guest who needs no introduction.

After detailed negotiations with their agent 😉  we’re thrilled to share that our guest is none other than ChatGPT Advanced Voice Mode.

Since launching in the 3rd quarter of last year,  Open AI’s ChatGPT Advanced Voice Mode has been transforming how people interact with AI. It’s played countless roles – from life coach to confidant, knowledge companion to conversation practice partner.

And now? We’re adding ‘podcast guest’ to its extensive repertoire!

We approached our unique conversation with this famous ‘synthetic’ guest as both a test drive and a demonstration; taking ChatGPT for a ‘spin’ and letting you experience its capabilities in real-time.

You’ll hear Chat switch between languages effortlessly, offer predictions and insights about adapting to tomorrow’s workplace, and even attempt some dad jokes. Groan! (We apologise in advance!)

Through some persistent questioning, we also uncovered what might be previously unreported usage data. Is it a world-first revelation or an AI hallucination? Only OpenAI knows for sure!

We’re confident you’ll find this conversation as fun and intriguing as we did. So settle in and enjoy this episode featuring our first-ever synthetic guest, ChatGPT.

 

Useful Info for trying Advanced Voice Mode yourself: 

Advanced Voice Mode is easy to access. You open your ChatGPT app and you’ll see a button on the bottom right that has white zigzag bars with a black background – it’s called the Wavelength icon. Click on this and you can get started. It’s worth noting that ChatGPT free users have limited access.

Image Credit: ChatGPT

Interview

Leaning into AI – Julie Hood

  • January 23, 2025January 23, 2025
  • by Claire

What happens when AI transforms one industry? The ripple effects can reshape entire business ecosystems – from healthcare innovations forcing insurance companies to adapt, to retail transformations rippling through supply chains.

In this episode, we dive deep into these cascading effects with someone who sees them firsthand. Through fascinating real-world examples, Julie Hood reveals how AI isn’t just changing isolated business functions – it’s creating a domino effect that no industry can ignore.

As EY’s AI Enablement Leader for Europe, the Middle East, India and Africa, Julie guides organisations through this transformation daily, bringing insights from her work with teams across 90 countries.

You’ll discover:

  • Why every corner of your business needs to prepare for AI transformation
  • How to get involved in AI projects, even without technical expertise
  • Practical ways to use AI tools like ChatGPT in your daily life (including Julie’s personal travel planning secrets)

Join us as we explore the interconnected AI future and more with the well-travelled and design-curious Julie Hood.

 

 

Useful Link

EY website AI centre

Posts pagination

1 2 3 4 … 14

Recent Posts

  • Your Job, Redesigned – Helena Turpin
  • AI Agent Landscape Decoded – Claire & Greta
  • AI on the Org Chart – Patrick Forth
  • What Happens When AI Agents Do Your Shopping – Katja Forbes
  • Where Luxury Travel Meets AI – Sean Seah

Recent Comments

    Archives

    • April 2026
    • March 2026
    • February 2026
    • January 2026
    • December 2025
    • October 2025
    • September 2025
    • August 2025
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018

    Categories

    • Blog
    • Bonus Episode
    • Future Proof Me Mini Episode
    • How To Episode
    • Interview
    • Jam
    • Top Tips
    • Trailer
    • Uncategorized
    • What Is Episode

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Listen to the Don't Stop Us Now! Podcast:

    Apple Podcasts

    Stitcher

    Soundcloud

    Spotify

    Copyright 2023 © Full Potential Labs Privacy | Terms

    Privacy | Terms

    DON'T MISS OUT!

    Sign Up