fashion Archives - Don't Stop Us Now

Sophia Matveeva – A Non Tech Founder in a…

August 3, 2021
by Claire

This week’s episode shares the story of founder Sophia Matveeva who found herself having to make a big pivot when the global pandemic hit.

Before Covid, Sophia, a Russian by birth and based in the UK, had been making inroads with her fashion app called Enty. Think of it as a kind of ‘Uber for fashion stylists’, used by growing numbers of consumers, and being featured as App of the Day on Mashable.

However the global lockdowns last year quickly put an end to the need for we consumers to seek stylist advice on our outfits.

Fortunately, Sophia had also been developing a side-hustle giving talks and creating a course called ‘Tech for Non-Techies’ where she shared what she’d learnt as a non tech founder and CEO running a tech startup.

So whilst Sophia’s fashion-tech business stopped dead last year, her side hustle started to build real traction.

In this episode you’ll learn:

How hearing her app developers painful feedback was the best lesson she could have had
How it took Sophia till well in to her 30’s to feel confident enough to back herself
Why she chose to do an MBA
And, her advice for those without tech experience who want to work in the tech industry.

If you’re wondering how you can get a role in a tech business or startup then don’t miss this episode with the articulate and enterprising Sophia Madveeva ….

Useful Links

Tech for Non-Techies website

Sophia’s Tech for Non-Techies podcast

Sophia Athas – 20-Something Founder and Creative Trendsetter

October 20, 2020October 21, 2020
by Claire

Brought to you by Microsoft’s The New Next

We’re excited to introduce you to the youngest woman we’ve had on the show to date. But age isn’t the reason we’re happy for you to meet 27 year old Sophia Athas.

Sophia is the self-taught, entrepreneurial founder of a thriving new-age creative agency called Hatrik House.

Sophia’s business started out simply as a creative outlet and side hustle for when she was studying law at university. In the years that followed, Sophia realised she had the makings of a business as her work on social media attracted attention and turned her into a brand influencer in her own right.

Hatrik House has now grown to become a fully fledged agency focusing on social media and content with a talented team of women helping service a whole host of brands.

And full disclosure here, we were so impressed with Hatrik’s work when we saw one of their clients on Instagram, we hired her ourselves about two years ago!

In that time we’ve watched as Sophia’s business has grown and admired how she continues to navigate all the challenges that come with leading a fast growing business as a young woman.

In this episode you’ll hear:

Sophia’s experiences of being taken seriously (or not) as a female boss in her 20’s
What she believes have been the most important factors in running her business
How she thinks COVID will affect both digital and real-life experiences going forward
And, her advice if you’re thinking of setting up a side hustle.

Without further ado, here’s our conversation with the composed and creative Sophia Athas.

Links

Sophia on Instagram

Hatrik House website

Hatrik House on Instagram

Future Proof Me Mini Episode

Future Proof Me – The Magic of Yes

October 13, 2020October 13, 2020
by Claire

Brought to you by Microsoft’s The New Next

This week’s mini, Future Proof Me episode features some insightful advice about saying “Yes” to the unknown, even when it really scares you.

We hear from fashion entrepreneur Caroline Issa, the CEO of the Tank group which includes the revered global fashion and culture magazine, Tank Magazine.

We loved Caroline’s openness to embrace unexpected and unfamiliar opportunities. It seems so relevant in this time of COVID when nearly all of us are navigating the unfamiliar on an almost daily basis!

Her willingness to embrace doing things she hasn’t done before, even when she’s not sure she knows how to be successful with them, has worked so well for her. It’s as if she channels the magic of saying “yes” and it’s really paid off.

Hear her advice on how she copes when she’s not sure whether she can rise to the challenge or not….

Useful Links

Link to full ‘Don’t Stop Us Now!’ episode with Caroline Issa

Caroline on Instagram

Caroline on Linkedin

Tank Magazine on Instagram

Tank Magazine website

Book: Feel the Fear and Do It Anyway – by Susan Jeffries

Interview

June Dally Watkins – Redefining What’s Possible for Women…

November 19, 2019
by admin

This week’s guest is a woman who at the age of 92 is still inspiring thousands of women to be the “best they can be!”. We’re talking about the incredible doyenne of etiquette and deportment, June Dally Watkins.

Miss Dally, as she is known, grew up on a sheep farm and attended a one teacher bush school in regional Australia. Her teacher told her mother that she “would be an absolute failure in life”. He couldn’t have been more wrong.

At 22, June became Australia’s Fashion Model of the Year and soon became Australia’s first supermodel. She lived the high life as part of the global jetset becoming great friends with Hollywood stars Audrey Hepburn, Bing Crosby and Gregory Peck (who asked her to marry him!).

When she came back to Australia she started her now famous etiquette and deportment business which made her one of Australia’s first female entrepreneurs. The June Dally Watkins School has gone on to change thousands and thousands of people’s lives.

She is now, at 92 years of age, an absolute sensation in China where she goes for weeks at a time to teach thousands to be “the best they can be”.

In this episode you’ll learn:

How hard it was to be one of the first business women in Australia when women were expected to play the traditional housewife role
Why June pushed through condemnation and criticism to build her business
How she came to be so in demand in China in her 90’s
And her advice on how to stay young.

Enjoy this episode with the delightful and determined June Dally Watkins.

Useful Links

June Dally Watkins Website (JDW)

Sydney Morning Herald Good Weekend Article on June Dally Watkins

JDW on Facebook

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Interview

Jodie Fox – The Rise and Demise of Her…

October 24, 2019October 24, 2019
by admin

Our guest this week has been on an incredible journey in the past decade – building an iconic online retail empire to global heights and then having no choice but to close it all down last year. We’re talking about Shoes of Prey co-founder, Jodie Fox.

The trailblazing Shoes of Prey became a global start-up and fashion darling during its nine years in business – offering shoes that its customers could personally design and customise online. It was a truly innovative concept.

Big name VC firms thought so too, and Jodie and her two male co-founders raised around $30 million over the life of the business before coming to the heart-wrenching decision to cease trading in August last year. The problem? Despite a stunning launch years earlier, they simply couldn’t get the scale to make the business sustainable in the long term.

Jodie was the Chief Creative Officer and public face of Shoes of Prey, so coming to terms with having to shut down the business, and its global offices, has been particularly confronting for her in the past year having spent the past ten years living and breathing the brand.

In this episode you’ll learn :

How and why Jodie went from being a risk averse young lawyer to a start-up co-founder
What it was like to be married and then divorced to one of her co-founders whilst still having to work in the business together
The three key lessons she’s taken away from the high profile failure of their venture
And, how vulnerable she feels sharing so much of her personal story in her new book.

This is Jodie’s first podcast interview since Shoes of Prey was shut down and it comes as she’s launching her book about the incredible journey she’s been on: ‘Reboot – More Than You Ever Probably Wanted to Know About Starting a Global Business’.

We loved this discussion and Jodie’s generosity in sharing what she’s learnt. Be sure not to miss this one and be among the first to hear her fascinating stories. Plus, enter our competition to win one of ten copies of Jodie’s book that we are giving away to lucky subscribers.

Happy Listening!

Jodie with co-Founders Michael Fox and Mike Knapp; the early days of Shoes of Prey; a Shoes of Prey concept store in the US; Jodie

Links of interest

Jodie’s website

Win one of 10 of Jodie’s new book

Jodie’s Youtube Channel

Jodie on Insta

Jodie on Linkedin

Buy Jodie’s new book – Reboot, More Than You Probably Ever Wanted to Know About Starting a Global Business

Booktopia – Australia

Amazon – US

Amazon – UK

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Interview

Jordy Fu – Child Prodigy Artist to Sought After…

October 8, 2019
by admin

This episode features a super creative thinker and former child prodigy who’s on a quest to bring beauty and emotion to all that she creates and builds. We’re talking about renown architect, interior designer, fashion designer and artist, Jordy Fu.

Jordy grew up in Chengdu in China. At the age of just six years old, 200 pieces of Jordy’s art work were exhibited in a solo exhibition at the Beijing Capital Museum. By the time she was seven a book of her artworks had been published!

Jordy went on to study in London at the iconic art school, Central Saint Martins, before qualifying as an architect and eventually starting her own multi-disciplinary firm.

Now based in Bangkok, Jordy and her team work on a diverse range of projects… and Jordy in particular works on everything from iconic buildings in China to statement fashion pieces for the runways in Dubai.

In this episode you’ll learn:

Why she believes most architects are boring
Why being a child prodigy can make you feel like a failure when you’re an adult
How she manages to juggle multiple projects and be a parent; and
How she’s trained herself to have a positive attitude, and how you can too ….

If you aspire to be more creative or have a more positive mindset, then don’t miss this episode!

Jordy as a six year old at Beijing Capital Musuem; artwork she drew as a five year old; Jordy’s fashion collection at Dubai Fashion Week; putting the final touches on her paper chandelier; Jordy in her egg chair in her office; Greta Thomas, Jordy Fu and Claire Hatton in her Bangkok office; one of Jordy’s architectural designs.

Links of Interest

Marques & Jordy Website

Jordy’s TED Talk

Jordy on Linkedin

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Interview

Caroline Issa – Feel the Fear and Do It…

June 4, 2019
by admin

Our guest this week has a habit of saying “yes” to things she doesn’t know how to do… such as designing women’s wear collections for Nordstrom when she’d never designed clothes before!

We’re talking about the unbelievably stylish entrepreneur, Caroline Issa, the CEO of the Tank group which includes the revered global fashion and culture magazine, Tank Magazine. Despite her quiet humility she’s also a fashion influencer and paparazzi favourite.

Caroline started her career as a management consultant working in San Francisco, Singapore and London. One day a friend introduced her to the Founder of Tank Magazine, and she fell in love with the business. Much to the horror of her family and friends she left her big expat consulting gig and became CEO of the fledgling business. That was 17 years ago.

Fast forward to today and Tank is one of the few boutique global print magazines still thriving. What’s more, the business has grown to include a creative agency and Caroline is constantly innovating and embarking on new projects including designing those aforementioned clothing collections for Nordstrom.

Whether she’s supporting other story tellers, advocating for young talent, working with cultural institutions or designing clothing collections, Caroline Issa has learnt the benefits of saying ‘yes’ to the opportunities that come her way.

In this episode you’ll learn:

The ‘one’ thing you must know about running a business
How Caroline found a way to succeed in the fashion world despite ignoring the advice she’d been given
What makes her say ‘yes’ to opportunities even when she feels terrified
Why she’s reassessing how she uses social media.

So without further ado, enjoy this discussion with the inspiringly positive and courageous Caroline Issa.

Links

Caroline on Instagram

Caroline on Linkedin

Tank Magazine on Instagram

Tank Magazine website

Book: Feel the Fear and Do It Anyway – by Susan Jeffries

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