marketing Archives - Don't Stop Us Now

AI for Marketing & Creative – Emma Wharton Love

July 23, 2025July 23, 2025
by Claire

This week we explore how AI is reshaping all things marketing with Emma Wharton Love, co-founder of UK-based Spark AI.

Emma helps creative agencies and in-house teams navigate the AI era, and her unique background includes helping the entire UK House of Commons transition to hybrid working during Covid.

That experience taught Emma something crucial that we explore in this episode, successful AI deployment isn’t really about the technology, it’s about people and change management.

We also probe one of the most sensitive areas for the marketing services industry, how AI is impacting the creative process itself. We also explore what AI video means for advertising and how it may result in a much bigger pool of advertisers in future.

During this great conversation you’ll also discover:

What to avoid when starting out on the AI pathway
The value of synthetic market research (and what it is)
Where Emma believes the biggest gains for agencies lie
How she thinks about AI’s future role in marketing creativity, and
The one mindset Emma believes is essential for AI success.

Whether you’re in marketing or not, Emma’s approach to managing AI transformation offers valuable lessons for any professional or business trying to harness this technology thoughtfully.

Useful Links

Spark AI website

Emma Wharton Love on LinkedIn

Interview

Nothing by Halves! – Kerry James

April 5, 2023April 5, 2023
by Claire

Our fabulous guest this week is Kerry James, CEO and co-founder of not one, not two, but three different businesses! Not so remarkable you may be thinking if these businesses came one after the other, but no, Kerry is doing this all simultaneously.

After spending many years successfully running and co-owning a high end real estate business in Singapore, Kerry is now building two other businesses in completely different industries.

The first new venture is in the flower delivery and subscription business, and the second business is filling a niche she spotted more recently in online and corporate gifting.

Now while Kerry knew everything about real estate in Singapore after building that business for more than twenty years, she and her friend, turned co-founder, Sandi Sadek, knew nothing about the flower industry, delivery logistics or e-commerce prior to launching their online flower business, Flower Addict. What’s more they both still retain their big full time work roles.

Despite these novices starting from scratch, Flower Addict has been a roaring success, being voted number one florist service in Singapore for five years, and they’ve only been going for five years!

In this episode you’ll learn how:

Kerry manages her time juggling three businesses and a big family
The huge learning curve she had with the ins and outs of a fast moving ecommerce business
How asking for help and being prepared to invest in getting the help she needs makes all the difference
How she shifts her attention from one business to another in the most positive way; and
Exactly why Kerry even wants to run three businesses all at once.

Enjoy this episode with the positive and unstoppable Kerry James.

Useful Links

Flower Addict website

Flower Addict on Instagram

GiftBoxLove website

GiftBoxLove on Instagram

Citiprop website

Interview

From Side Hustle to Multi Million Dollar Business –…

September 19, 2022September 20, 2022
by Claire

Our guest on the show today is a successful entrepreneur who has leveraged the power of social media to grow her one-time side hustle into a multi million dollar business.

Chi Mai, was born and raised in Hanoi in Vietnam. She came to Australia to study and it was in Melbourne some years later that her career took an unexpected turn.

Instead of the corporate career she’d always imagined, she ended up with no experience and barely in her 20’s, starting a jewelry business.

In just two short years since its founding in 2018, Chi’s business, called S-kin Studio Jewelry, was taking off.

In this episode you’ll learn:

The marketing strategy that changed everything and created an explosion in the growth of Chi’s business
How and when Chi decided to let go of her day job and devote herself full time to S-kin Studio
What she’s learnt as an introvert so she can successfully lead and delegate to her team of 9 staff;
How having a baby has changed her work habits; and
What success looks like for Chi.

Without further ado, enjoy this fascinating episode with the entrepreneurial and passionate Chi Mai.

P.S. You’ll only hear Greta this week as poor Claire lost her voice with a flu virus.

Useful Links

Chi on LinkedIn

S-kin studio website

S-kin studio on Instagram

S-kin studio on Facebook

S-kin studio on Pinterest

S-kin studio on Tiktok

Interview

Championing Creativity – Lucinda Barlow

April 12, 2022April 12, 2022
by Claire

It’s not everyday you come across a global marketing leader who trained as an engineer and computer scientist! But that’s true for our visionary guest this week, Lucinda Barlow.

Lucinda is Senior Director, Head of Marketing for Asia Pacific for Uber. Before joining Uber two years ago, Lucinda was global Marketing Director for YouTube, with its 2 billion daily users.

With more than 20 years of experience working in Internet and mobile in Asia, the US and UK, Lucinda has some incredible and varied experience coupled with a true passion for championing creativity.

In this episode you’ll hear how:

How Lucinda changed her life, and her job, after receiving some wise advice from fashion designer and icon Diane von Furstenberg
How she thinks about making big career transition decisions
Why she believes failure should be celebrated more
And how Lucinda brings creativity out in her teams.

Enjoy this episode with the incredibly passionate and creative Lucinda Barlow.

P.S. A reminder that our mini episodes are taking a little break right now so we’re back with a new episode every 2nd week.

Links

Future Proof Me Mini Episode

Succeeding with Co-Founders – Future Proof Me

March 15, 2022March 16, 2022
by Claire

This week’s mini episode explores what it takes to build a successful partnership with a co-founder.

One thing we’ve noticed with numerous early stage startups is the challenge in those very early days of finding a co-founder, or co-founders, whom you can really work with for the long term, even when the pressure’s on.

So often you hear of acrimonious founder breakups and it got us asking ourselves, how do you create a good working relationship over time if you have co-founders?

One person who’s brilliantly navigated the co-founder challenge is serial Scottish entrepreneur Lesley Eccles, who with her 4 other co-founders built a blockbuster business called FanDuel. We spoke to Lesley on the podcast a year ago and she has some amazing stories and experiences if you haven’t heard that episode.

In this mini episode you’ll hear how Lesley and her co-founders made a success of working and pivoting together for more than ten years to create a business that has ultimately been valued over $11 billion.

We also share some of our observations from the four years of producing this podcast and from years of observing and advising numerous startups first hand.

As the saying goes: “it takes two to tango” and it typically takes two or more to build an epic business. So enjoy this mini episode on Succeeding with Co Founders.

Links

Link to Lesley Eccles original episode

Link to Adina Jacobs orig episode

Interview

Sophia Matveeva – A Non Tech Founder in a…

August 3, 2021
by Claire

This week’s episode shares the story of founder Sophia Matveeva who found herself having to make a big pivot when the global pandemic hit.

Before Covid, Sophia, a Russian by birth and based in the UK, had been making inroads with her fashion app called Enty. Think of it as a kind of ‘Uber for fashion stylists’, used by growing numbers of consumers, and being featured as App of the Day on Mashable.

However the global lockdowns last year quickly put an end to the need for we consumers to seek stylist advice on our outfits.

Fortunately, Sophia had also been developing a side-hustle giving talks and creating a course called ‘Tech for Non-Techies’ where she shared what she’d learnt as a non tech founder and CEO running a tech startup.

So whilst Sophia’s fashion-tech business stopped dead last year, her side hustle started to build real traction.

In this episode you’ll learn:

How hearing her app developers painful feedback was the best lesson she could have had
How it took Sophia till well in to her 30’s to feel confident enough to back herself
Why she chose to do an MBA
And, her advice for those without tech experience who want to work in the tech industry.

If you’re wondering how you can get a role in a tech business or startup then don’t miss this episode with the articulate and enterprising Sophia Madveeva ….

Useful Links

Tech for Non-Techies website

Sophia’s Tech for Non-Techies podcast

Sophia on Twitter

Sophia on Instagram

Sophia on LinkedIn

Future Proof Me Mini Episode

Future Proof Me – Citizen Branding

July 27, 2021
by Claire

This week’s mini episode features a global branding and design icon talking about the renewed power branding has in today’s ‘social’ world to create change-making movements.

When we invited the designer, author and podcaster, Debbie Millman, on the show last year she talked about how branding has evolved in the past decade and how the power has shifted to us as consumers and citizens. She explained it in a historical context that really stuck with us and we thought it was so important, we wanted to share it with you again.

Debbie is a global authority on brands, as well as creating them, she co-created and teaches a Masters in Branding at New York’s famed School of Visual Arts.

Understanding how branding, as well as content, has been democratised and how it can be harnessed for good and even turned into social movements is important; not just for future proofing our careers but also for future proofing our planet as well.

On that note, sit back, pretend you’re in NYC and drink in Debbie’s wise words now!

Useful Links

https://www.debbiemillman.com/

Debbie’s TED talk – How Symbols and Brands Shape our Humanity

Society 6 Debbie Millman – various designs by Debbie that you can buy

How to Build Your Personal Brand – A Course with Debbie Millman

The Art of the Story – Creating Visual Narratives

Debbie’s reading list

Interview

Allison Kent-Smith – Not your Typical Entrepreneur

June 22, 2021June 29, 2021
by Claire

Our episode this week features an American woman who abandoned the security and prestige of working with some of the world’s most sought after ad agencies to start her own businesses.

Her name is Allison Kent Smith and one thing that really stands out about her is that she has consciously refused to pretend to be someone she’s not when trying to find VC investors for her startup.

That startup, giide.com, is a new platform for creating rich audio learning experiences featuring a host of multimedia options such as links, articles and graphics.

In our conversation you’ll hear how

Allison has experienced a few seminal moments when she just knew she had to leap out of her comfort zone work-wise
What a Silicon Valley VC told her when she met with him for funding that nearly made her give up
Why she asks herself how can she do less when she wakes up
And how she’s found her tribe of investors and supporters by staying true to herself

So sit back and enjoy this episode with the not so typical entrepreneur, Allison Kent Smith.

Useful Links

Giide Website

iOS app in the app store

Allison on LinkedIn

Interview

Lesley Eccles – When Founding Another Global Startup was…

March 2, 2021March 2, 2021
by Claire

Have you ever felt totally blindsided or cheated?

That’s exactly what happened to our guest this week who spent more than ten years building a startup into a huge success, only to find the company sold by the other investors without receiving a cent. Just two years later the business was valued at over 11 billion dollars!

There’s no doubt that serial Scottish entrepreneur Lesley Eccles has ridden the startup rollercoaster on a grand scale. What we find so incredible and inspiring is how she’s bounced back from the devastating loss of her and her co-founders’ first business hit, FanDuel, to focus on starting a business all over again.

Lesley says she felt she had no alternative but to start from scratch again – but this time she’s brought her knowledge of running and scaling a technology business to build the number one relationship and self care app, Relish.

As Lesley shares her fascinating journey you’ll learn how:

Lesley, her husband and their 3 other co-founders weren’t sure if their start up would be successful until they were 7 years in
How their team, headquartered in Scotland, managed to become successful in the US market of fantasy sports building a team of 500 employees with 6million users
What lessons Lesley learnt as a result of the gut-wrenching sale of FanDuel
And why Relish is all about making the world a happier place.

Lesley’s story and lessons really are remarkable so don’t miss this episode with the resilient and gutsy Lesley Eccles.

Useful Links

Relish in the Apple App Store

Relish website

Lesley Eccles on LinkedIn

Interview

Debbie Millman – Brave Heart, Big Life

September 8, 2020
by Claire

We have such a treat for you this week with the truly multi-talented and globally respected Debbie Millman.

Debbie is a designer, author, educator, artist, brand expert and host of one of the world’s longest running and highly respected podcasts, Design Matters.

Named one of the most creative people in business by Fast Company and one of the most influential designers working today by Graphic Design USA, Debbie has also written six books, her artwork has been exhibited in numerous galleries, and she co-founded the world’s first Masters in Branding.

She’s also one of the most authentic and thoughtful people we’ve met.

From difficult and traumatic beginnings, Debbie has gone on to have a stellar career.

She was President of Sterling Brands for 20 years and grew the company from 15 people to 150 before selling the business. She’s created many many iconic household brands that you see in stores today, including for Haagen-Dazs, Burger King, 7Up, and Star Wars merchandise.

In this episode you’ll learn:

How the worst day of Debbie’s life ended up being probably the most important day of her life,
Why she feels branding is one of the most significant disciplines in our culture and lives today,
Her advice about developing self esteem; and
What’s she’s learnt from over 500 podcast interviews with some incredible guests.

Enjoy this episode with the insightful and inspiring Debbie Millman

Useful Links

https://www.debbiemillman.com/

Debbie’s TED talk – How Symbols and Brands Shape our Humanity

Society 6 Debbie Millman – various designs by Debbie that you can buy

How to Build Your Personal Brand – A Course with Debbie Millman

The Art of the Story – Creating Visual Narratives

Debbie’s reading list

Futurists Debbie mentions:

Faith Popcorn

William Gordon’s books

Photography credit: John Madere Photography