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Interview

Katrine Marçal – How Including Women could Fix almost…

  • September 21, 2021September 21, 2021
  • by Claire

Our guest for this week’s episode is Swedish best selling author, financial journalist and women’s economic champion, Katrine Marçal. 

Katrine’s two books, ‘Who Cooked Adam Smith’s Dinner’ and her latest book – ‘Mother of Invention – How Good Ideas Get Ignored in an Economy Built for Men’ explore how women’s roles and contribution have been systemically ignored over time. 

Katrine has a fun and engaging way of telling stories that show just how much we’ve missed out on by overlooking the value women bring to the table. Not surprisingly, she also shares how frustrated she is that we’ve missed out on countless potential innovations because there haven’t been enough women involved in the process. 

Katrine’s first book was named one of The Guardian’s Books of the Year in 2015 and she was named as one of the BBC’s top 100 women in the same year. Her latest book builds on this impressive record. 

In this fascinating discussion you’ll learn: 

  • How the founder of modern economics, Adam Smith, overlooked one very important factor when he came up with his ‘self interest’ theory and what impact that’s had on women and what we’re paid,
  • How innovation history has overlooked or re-written women’s vital role in computer science and the founding of software,
  • How and why a company that specialised in women’s underwear won the contract to make the spacesuits that took the Apollo astronauts to their history making landing on the Moon; and
  • How Katrine herself comes up with her original ideas and perspectives.

So sit back, enjoy and be prepared to have your eyes opened by the insightful and engaging Katrine Marçal. 

 

Useful Links

Katrine’s website – find her books here

SheEO home page 

Interview with Vicki Saunders, CEO of SheEO 

 

Interview

Kristina Karlsson – Tough Times Never Last But Tough…

  • March 12, 2020March 12, 2020
  • by Claire

Our guest this week is Kristina Karlsson, the entrepreneur and founder of global Swedish design and stationery business, kikki.K.  

What’s unprecedented about this episode is that just as we were in the process of putting this out to the world, Kristina’s beloved nearly 20 year old business fell in to Administration with the latest news saying they are looking for buyers or investors to keep the business alive. 

When we recorded our interview with Kristina just a few weeks ago she talked about challenging times in retail but, not surprisingly, she didn’t go into details of the current situation. 

What we’ve been struck by is how positive and strong Kristina is, even now in her social posts. And that comes through so strongly in this episode where you’ll hear about: 

  • The ups and downs of starting your own retail business and how tough you need to be 
  • Kristina’s passion for having dreams and chasing them (She’s also written a book called ‘Your Dream Life Starts Here’ to inspire others to write down and chase their dreams.) 
  • How she credits becoming a Mother with giving her more balance
  • And the quirky yet ingenious way Kristina learnt to perfect her business English early on!

Plus, 3 lucky listeners have the chance to win a copy of Kristina’s book here but hurry, entries close in a few weeks.

We’re sending loads of positive energy and good wishes to all involved with kikki.K and hope the business survives. 

Now without further ado enjoy this conversation with the inspiring and positive Kristina Karlsson.

Links of Interest

Kristina on Instagram

Kristina on LinkedIn

Your Dream Life Podcast

kikki.K on Instagram

kikki.K website

kikki.K Pinterest

kikki.K Facebook

Podcast: Play in new window | Download (Duration: 34:16 — 31.5MB) | Embed

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