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Sophia Matveeva – A Non Tech Founder in a…

August 3, 2021
by Claire

This week’s episode shares the story of founder Sophia Matveeva who found herself having to make a big pivot when the global pandemic hit.

Before Covid, Sophia, a Russian by birth and based in the UK, had been making inroads with her fashion app called Enty. Think of it as a kind of ‘Uber for fashion stylists’, used by growing numbers of consumers, and being featured as App of the Day on Mashable.

However the global lockdowns last year quickly put an end to the need for we consumers to seek stylist advice on our outfits.

Fortunately, Sophia had also been developing a side-hustle giving talks and creating a course called ‘Tech for Non-Techies’ where she shared what she’d learnt as a non tech founder and CEO running a tech startup.

So whilst Sophia’s fashion-tech business stopped dead last year, her side hustle started to build real traction.

In this episode you’ll learn:

How hearing her app developers painful feedback was the best lesson she could have had
How it took Sophia till well in to her 30’s to feel confident enough to back herself
Why she chose to do an MBA
And, her advice for those without tech experience who want to work in the tech industry.

If you’re wondering how you can get a role in a tech business or startup then don’t miss this episode with the articulate and enterprising Sophia Madveeva ….

Useful Links

Tech for Non-Techies website

Sophia’s Tech for Non-Techies podcast

Sophia on Twitter

Sophia on Instagram

Sophia on LinkedIn

Future Proof Me Mini Episode

Future Proof Me – Founders’ Reality

May 4, 2021June 1, 2021
by Claire

This week we look at the realities of being a startup founder. Becoming an entrepreneur and a founder is increasingly popular, even with school students where a recent survey showed that 40% of them now want to be entrepreneurs when they complete their studies.

But it’s not all fame, fortune and delightful autonomy if you intend to build a business that will scale and survive. And we figured, who better to hear what being a founder is really like than one of Australia’s most successful female entrepreneurs, Cyan Ta’eed, the Co-Founder of the hugely successful digital marketplace, Envato (valued at over a billion dollars).

Cyan is also the founder of the ethical chocolate company Hey Tiger and go milkshake, an app for Instagram influencers.

In this episode she shares with us just how hard she and her co-founders worked to get Envato off the ground. It didn’t mean that they couldn’t choose where they’d work those long hours as you will hear in this fascinating insight into this Founders reality.

Enjoy this mini episode.

Useful Links

Cyan Ta’eed’s full interview

Cyan’s personal Instagram

Hey Tiger Instagram

Hey Tiger website – order your chocolate here (delivery to Australia, NZ & US for now)

Lesley Eccles – When Founding Another Global Startup was…

March 2, 2021March 2, 2021
by Claire

Have you ever felt totally blindsided or cheated?

That’s exactly what happened to our guest this week who spent more than ten years building a startup into a huge success, only to find the company sold by the other investors without receiving a cent. Just two years later the business was valued at over 11 billion dollars!

There’s no doubt that serial Scottish entrepreneur Lesley Eccles has ridden the startup rollercoaster on a grand scale. What we find so incredible and inspiring is how she’s bounced back from the devastating loss of her and her co-founders’ first business hit, FanDuel, to focus on starting a business all over again.

Lesley says she felt she had no alternative but to start from scratch again – but this time she’s brought her knowledge of running and scaling a technology business to build the number one relationship and self care app, Relish.

As Lesley shares her fascinating journey you’ll learn how:

Lesley, her husband and their 3 other co-founders weren’t sure if their start up would be successful until they were 7 years in
How their team, headquartered in Scotland, managed to become successful in the US market of fantasy sports building a team of 500 employees with 6million users
What lessons Lesley learnt as a result of the gut-wrenching sale of FanDuel
And why Relish is all about making the world a happier place.

Lesley’s story and lessons really are remarkable so don’t miss this episode with the resilient and gutsy Lesley Eccles.

Useful Links

Relish in the Apple App Store

Relish website

Lesley Eccles on LinkedIn

Future Proof Me Mini Episode

Future Proof Me – When Money’s Stopping You Changing…

December 8, 2020December 8, 2020
by Claire

Brought to you by Microsoft’s The New Next

In this week’s Future Proof Me mini episode we explore one aspect of a topic we’ve been asked a lot about this year. That topic is career transition and today we dive a little deeper on one thing that can be a major consideration for some, and that’s their financial security.

Particularly in this time of COVID, it’s understandable if you’re giving extra thought to your finances. Of course it’s not everything, but it’s a really interesting topic because sometimes it can be hard to think purely rationally about money and one’s medium term financial security.

It’s why this mini episode revisits the refreshing and calm, practical thinking of one of our former guests, Katie Vanneck-Smith. Katie chose to leave her high paying job as President of Dow Jones in New York to co-found a media startup called Tortoise in the UK.

You’ll hear about the thought process she went through to work out whether she could afford to make this change and still support her family. And how she’s scaled back the parties she’s famous for!

Plus, at the end you’ll also hear Claire and Greta briefly each share their stories about how they considered one of their own career transitions.

Enjoy this mini episode.

Useful Links

Katie Vanneck-Smith full episode – Work Hard, Have Fun, Make History

Katie on Linkedin

Katie on Twitter

Tortoise Website

Tortoise on Twitter

Interview

Bobbi Mahlab AM – Defining Success on Her Terms

March 24, 2020
by Claire

Our guest this week is entrepreneur and philanthropist, Bobbi Mahlab.

We think you’ll love Bobbi; she’s authentic, brave and very humble!

More than 20 years ago, Bobbi founded the content marketing and communications agency, ‘Mahlab’. Given how much the publishing and content businesses have changed in two decades, it’s a testimony to Bobbi’s foresight and agility that the business thrives and continues to evolve today.

Much more recently, Bobbi also co-founded the fast-expanding Australian arm of Mentor Walks, an initiative she was exposed to when she took part in a Mentor Walk in China, the brainchild of one of our earlier podcast guests, Michelle Garnaut.

Bobbi’s business has won multiple awards and accolades, and Bobbi herself also has her fair share of honours including recently being appointed a Member of the Order of Australia for her services to women, publishing and philanthropy.

Bobbi has some fascinating insights and perspectives on women in business and being an entrepreneur, particularly thanks to the insights she gleans from all the women taking part in Mentor Walks as well as from being a Juror on the prestigious international Cartier Women’s Initiative awards for entrepreneurs.

In this episode you’ll hear:

How it felt to grow up with a very high profile and feminist mother
Why Bobbi thinks leaders need to act like a hammerhead shark
What it was that made her walk into her office one day and say “everything changes from today”
The formative experience that taught Bobbi to think bigger

Enjoy this episode with the humble, wise and entertaining, Bobbi Mahlab.

Links of interest

Mahlab Media

Mentor Walks Australia

Cartier Womens Initiative

Sophia Matveeva – A Non Tech Founder in a…

Future Proof Me – Founders’ Reality

Lesley Eccles – When Founding Another Global Startup was…

Future Proof Me – When Money’s Stopping You Changing…

Bobbi Mahlab AM – Defining Success on Her Terms

Episode photo credit: Mumbrella